Why this pattern library?

As online shopping proliferates and becomes deeply ingrained in our daily lives, its impact on society and the planet will continue to grow.

Financial strain: Deceptive or persuasive e-commerce interfaces push customers to spend beyond their means.
Mental health: Financial worries from overspending, combined with increasing clutter in homes, weigh on people’s mental well-being.
Climate crisis: Today’s excessive consumption depletes our limited natural resources and releases CO2 and other pollutants that drive climate change.
Social impact: Many workers suffer in poor conditions to product low quality, cheap items sold online.

Online shopping is here to stay and will continually require UX/UI design. As designers, it is crucial that we recognize our role and responsibility in promoting sustainable product choices and mindful consumption through thoughtful design.

We collected examples from brands that already implemented sustainable e-commerce practices. We grouped these examples into recurring patterns. The goal with this library as to be a source of inspiration for sustainable e-commerce design.

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Patterns

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Learn more about sustainable e-commerce

Designing for sustainable e-commerce:

**7 behavioural UX approaches encouraging sustainable purchases** by Damien Lutz on UX Collective
**How to amplify sustainability from discovery to checkout** by Tim Slater on Provenance
**Smarter green nudging leads to reduced product returns** by Diana Chiang on Green Nudges
**Sustainable eCommerce UX: Strategies to future-proof your store** by Sergi ****Khmelovskyi
Sustainable UX: 4 practices for eco-friendly online purchase journeys by Melissa Chaudet on Bunnyfoot

The problem with pushy e-commerce experiences

**(Re)Defining Sustainable E-commerce** by Anna Ratkai on UX Collective
**The negative impact of persuasive design** by Anna Ratkai on UX Collective
**It’s Too Easy to Buy Stuff You Don’t Want** by Amanda Mull in The Atlantic
**The psychological traps of online shopping, explained** by Emily Stewart in Vox

Contributions

Anna Ratkai LinkedIn | Kind Commerce

Emma Thölin LinkedIn

Kelley Yu LinkedIn